An Exciting New Partnership

Exciting things are happening at Brilliant Logic as we continue to expand our content creation capabilities. Our creative team, in partnership with Fisher & Paykel, has recently produced a 20-minute training video for their new Haier laundry appliance range. The training video is a valuable asset for Fisher & Paykel and will be used to […]

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Crisis Communication – Are You Prepared?

When it comes to managing a crisis, being prepared is vital. Now I know what you’re thinking, how can you prepare for something that can’t be anticipate? While you may not be able to anticipate when a crisis will occur, a little planning will go a long way to help minimise the impact of a […]

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With New Skills Comes New Possibilities

Despite another prolonged lockdown, 2021 is shaping up to be a year of growth for Brilliant Logic as we expand our creative and marketing skillsets. We’ve been lucky enough to welcome 5 new faces so far this year, each new member bringing new skills to the talented BL team Here at BL, we boast a […]

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Writing Engaging Copy to Motivate Your Audience

The point of writing in any form is, first and foremost, to communicate with your audience. The art of writing can be traced back to the Stone Age when basic symbols were carved into cave walls to share stories. However, the key to well-written copy is in its design. Curating the words, sentences, and paragraphs […]

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Management Training – The Key to Effective Operations

It’s fair to say that when it comes to effective operations within a company, if the management team is not aligned on key elements at the top level, the effects will trickle down through the entire company, causing confusion, low morale, and many other issues. In today’s world, the business environment is changing faster than […]

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Crisis Management and Communications Planning

In times of crisis, proactivity is your best marketing resource. It allows you to stay ahead of the issue by responding in real time, setting the tone for how your brand is perceived. Brilliant Logic has been collaborating closely with clients who see the value in this – those operating in the health, aged care […]

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