Adapting Your Social Media Marketing in 2018

In January of this year, Facebook made some major changes to its News Feed algorithm which has seen a shift in content creation and how it is prioritised. Ultimately, Facebook has shifted its focus back towards posts from friends and family. This is a move away from businesses and media outlets, as Facebook feels that […]

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Welcoming our new Clients

The Brilliant Logic client family is expanding and we couldn’t be happier to be working with such an amazing range of organisations. Here are just some of our new clients that we’ve enjoyed working with over the past 12 months.

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Hard to reach: How Facebook’s changes to organic reach will impact your page’s audience

If you manage a business page on Facebook, chances are you’ve noticed a steady decline in the organic reach of your posts over the past couple of years. You may have also noticed that over the past few months (since around October last year) it has continued to radically decline, with your posts reaching only a measly percentage of your overall follower base.

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Show your stakeholders you care this festive season

Can you believe it is just 7 weeks until Christmas? The lead up to the festive season is an extremely busy period for most businesses and as a result, client and stakeholder relations can sometimes become neglected.

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Pop-ups be gone! Google announces another crackdown on mobile websites

We’ve all been there – you’re scrolling through your smartphone when all of a sudden you come across an interesting article link. Intrigued, you click on the link but before you even have a chance to glance at the article in question, you are interrupted by a pesky pop-up ad or window which engulfs the majority of the screen.

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How to turn your Annual Report into a Powerful Marketing Tool

While an annual report is a formal and required document by law, it is also an valuable opportunity to market your business. In addition to reporting important financial information, a well thought out annual report should also be utilised to share your values, vision and key messages, as well as your accomplishments and news stories from the past year.

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