Yikes! Where R Our Likes?

Unless you haven’t upgraded mobile phones since the Nokia era, you might well be aware that Instagram recently removed ‘likes’ from the omnipotent social media platform. On the surface, this was a bold move. It’s reasonable to assume the ‘like’ count was the drug that kept most users hooked, because it provided an instant metric […]

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Making your annual report work for you

They say there’s two certainties in life: death and taxes. But if you happen to run an organisation that fits the regulator’s requirements, there’s another non-negotiable to confront over the coming months. Compiling an annual report. This is paperwork demanded by law, big on the empirical yet short on expressive flair, exposing your corporate bill […]

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Warm, comfort and nourish – our winter marketing tips

For the second year running, one of Australia’s biggest hospitality chains has decided to cut beverage prices by almost half. So, what’s the occasion? Why it’s winter, of course! Necessity is the mother of invention. And because businesses need to keep making money all year round, there’s no better time than the present to get […]

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Social Media Influencer dishes out tough lesson

Social media interactions might feel a lot more casual and organic than more traditional forms of engagement, including mainstream advertising. But that doesn’t mean the same rules don’t apply. Users need to be constantly reminded that reckless and offensive posts can cost them big time, because libel laws apply to all media, both old and […]

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Our PM: the best-credentialed election campaigner in history?

Who knows whether our PM was a born performer, but if he wasn’t, Scott Morrison sure caught on mighty quick. As a young child in the 1970s, Morrison acted and appeared in television commercials. The kid who would one day become Australia’s most influential politician was adept enough to have his own agent and was […]

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No butts about it… April Fool’s Day jokes are becoming big for business

Over the past decade, the brakes have been applied to our collective sense of humour. Think back to popular television series like The Simpsons and South Park, which drew huge followings using bold satire and ridicule. In those days, viewers weren’t so much bothered about the edgy content as they were the prospect of busting […]

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