Blog Archives - Brilliant Logic

Writing Engaging Copy to Motivate Your Audience

The point of writing in any form is, first and foremost, to communicate with your audience. The art of writing can be traced back to the Stone Age when basic symbols were carved into cave walls to share stories. However, the key to well-written copy is in its design. Curating the words, sentences, and paragraphs […]

Management Training – The Key to Effective Operations

It’s fair to say that when it comes to effective operations within a company, if the management team is not aligned on key elements at the top level, the effects will trickle down through the entire company, causing confusion, low morale, and many other issues. In today’s world, the business environment is changing faster than […]

Crisis Management and Communications Planning

In times of crisis, proactivity is your best marketing resource. It allows you to stay ahead of the issue by responding in real time, setting the tone for how your brand is perceived. Brilliant Logic has been collaborating closely with clients who see the value in this – those operating in the health, aged care […]

No time like the present to undertake a Marketing Audit

Small and large businesses around the world are confronting unprecedented challenges when it comes to their marketing strategy, all brought on by the Coronavirus pandemic. Many have had to adapt to the changing climate accessing how they communicate or service their customers, which has brought marketing to the forefront. With all indications showing that the […]

COVID-19 crisis – have you got a communication plan?

Businesses operating through the Coronavirus crisis might be viewed as fortunate compared to those who have been forced into hibernation, or worse still, closure. But the survivors do face a list of unenviable daily challenges to keep trading in such an unchartered and treacherous environment. How do you accommodate social distancing laws? How often do […]

Creating Human Bonds Through Virtual Connection

It seems like just yesterday the team were all together, tucked away in our little East Gosford office seemingly a million miles from the concern of a new virus found in Wuhan, China. Fast forward to now. We are all working from home, locked in our respective houses with pets, plants and little humans as […]

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