How to give your brand the Marie Kondo touch

Is your business trying to stand for everything? Eco-friendly? Vegan-friendly? Cruelty-free? Socially responsible? Sustainable? Charitable? Health-conscious? These are all virtuous causes. And there’s little doubt that basking in their glow gives your business a shinier complexion. But can there too much of a good thing? When you try to stand for everything, you run the […]

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Homemade Social Media? Don’t risk it . . .

We can do many things ourselves. Brew our own beer. Bake our own pizzas. Cut our own hair. Handle our own social media. The DIY approach comes with plenty of benefits. There’s cost savings. There’s the assurance of full control. And then there’s the unique satisfaction of being solely responsible for creating something new. This […]

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Keeping your cool in a crisis

Your blood turns cold, but your face is burning. Your breath is short, but time seems to stand still. Recognise the feeling? You’ve just been hit by the metaphorical equivalent of a Mack truck. You’ve just been hit by a crisis. There’re few positives in times of crisis. They generally strike without warning. They stall, […]

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To rebrand or not to rebrand, that is the question

Ahhh… the rebrand. Most mature organisations will face this daunting process at some point in their lifecycle. And of all the major decisions your enterprise will face, this one possibly carries the most unforeseen risks. But when performed carefully and correctly, the rebrand can deliver the Holy Grail of business – perpetual success. Overly radical […]

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This will be the year social media gets its act together

Quality content? On social media? To some, it might sound about as likely as finding a diamond ring at your local junk yard. But as social media continues to take over and colonise mainstream media’s base, its standards will naturally improve. And we’re confident future generations will look back at 2019 as the turning point. […]

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Top Tips to be Brilliant on Instagram

With businesses finding it harder and harder to reach their audience on Facebook due to recent algorithm changes that favour paid advertising, Instagram is becoming the preferred place for many businesses to connect with their fans and followers. While Facebook remains the preferred platform for people to connect with their friends and social groups, Instagram […]

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