Building trust & sharing stories for aged care marketing

If the last two years have taught us anything, it’s the power and importance of our home and those around us. For those who are older, this has often meant long separation from loved ones, friends and family. Enter the benefits of residential and retirement care – a place where you are surrounded by likeminded people in a wonderful care community.

The aged care sector is experiencing significant change, including greater transparency for consumers around quality and safety, not to mention a challenging landscape for engaging aged care workers.

More so now than ever providers need to be able to manage all facets of their brand reputation, and creation of marketing strategies that build trust and positive sentiment around who they are and what they do.

Brilliant Logic is proud to represent many aged care and retirement living organisations with varied marketing support. From rebrands to website redevelopments, digital and traditional marketing campaigns and everything in between – we can support clients with ongoing services or on a campaign basis.

Here’s a sample of some work we have undertaken recently on behalf of our aged care clients:

Brand props

Get in touch with us today to see how we can assist you to build positive sentiment and trust for your brand.