Louise Duff is the founder of Brilliant Logic, sought after for strategic marketing, public relations and creative advice by some of the most recognised brands in Australia and beyond.

Louise has pulled together a team who share this philosophy and is committed to personal and collective success. We’ll keep working until we solve your problem. That’s who Brilliant Logic is and that is the vision of our leader.

Katey is Brilliant Logic’s multi-tasking superstar and expert communicator and has worked in marketing and PR for 15 years. The wearer of many hats, not only is she responsible for delivering strategic marketing for our clients on a daily basis, but she is also our General Manager, making sure the communication between our team is perfect and our design on point.

With a Bachelor of Communication majoring in Public Relations and Media Studies under her belt, Katey really is the big shot of the BL office. When not sipping on a soy chai, you can find Katey running after her toddler or on a netball court.

Kim is the backbone to the day-to-day activities at BL handling everything operational, from accounts and invoices to contracts, HR and everything in between. The first at her desk every morning, Kim is the calming and sensible influence in our busy agency office. As a key member of the BL team for more than a decade, Kim is the book of knowledge for everything and everyone.

Don’t let the invoices and spreadsheets distract you, Kim is pretty impressive on the hockey field and is mum to two teenagers. On weekends, you can find Kim keeping active, coaching hockey or walking her gorgeous akita Wookiee.

Alex is a born and bred Coastie and versatile marketing professional. After studying a BA in Media at Macquarie University, she started her career in print and digital media.

After a couple of years and with an itch to explore, she bought a one-way ticket to South America. That was seven years and seven continents ago. She’s now returned back to the beautiful Central Coast armed with a strong set of life skills and a passion for cultivating the story behind a brand.

Carolyne is a high-energy marketing professional with experience in many different companies and industries, from global corporates to start-ups, across several continents. Her forte is strategy; specifically, marketing and brand strategy, positioning and activation for competitive advantage, customer acquisition, loyalty, and advocacy.

A lifelong sailor, Carolyne is also into diving, paddling and ocean swimming. When she isn’t sailing, she loves travelling, beautiful food and wine and a truly great book. 

An established graphic designer with experience beyond his years, Dylan brings an energetic and invigorating approach to the Brilliant Logic design team.

With a particular focus on brand identity, creative direction, print and digital design, Dylan’s strength lies in conceptualising progressive ideas that allow our clients’ best features to shine through. When not busy on his Mac, Dylan loves to cook a good vegan burrito bowl or is found walking his rescue dog Leela.

With over 25 years of experience in web design, development and SEO, Cameron is a powerhouse when it comes to the digital world. Mix his web experience with a background in graphic design and advertising, you can see why our programming jack of all trades is a tremendous asset to the Brilliant Logic Team and our clients.

When he’s not busy coding, he’ll likely be enjoying his downtime with some Brazilian Jiu Jitsu and weight training.

Emily is a talented graphic designer that is in fact armed with an architecture degree. Having worked in the architecture field for a few years, Emily then discovered her undeniable passion lay in interior and graphic design! Emily is our can-do designer, with no project ever too difficult to be able to deliver exceptional design and creativity.

Emily loves gelato, dislikes coffee, is bi-lingual (English & Spanish) and recently started pilates. But above all else, she’s a wife and mumma to two beautiful kids and with her killer skills and awesome taste in movies (Notting Hill is her fave!) we are super happy that the marketing gods delivered her to us!

With a Bachelor Degree in Journalism and Public Relations under her belt, Isobel is best known for her skills in shaping brand identities and creating strategic campaigns that get results. She brings experience working across diverse industry sectors including lifestyle, retail, health, technology, design and more. A whiz in the influencer marketing space, she is your go-to for all things collaborations and making your brand known to the world.

Isobel is excited to be back on the Coast after working in Sydney. Outside of work, you can find her playing with her tuxedo cat Evie, Golden Retriever Archie or tending to her bonsai.

Sarah is a glass-half-full kind of person, as Marketing Coordinator this presents itself by always tackling problems with innovative thinking and creative solutions.

With a Bachelor of Communication behind her, Sarah leverages her public communication and marketing knowledge and applies it to create meaningful work. A multitasker at heart, Sarah proves that efficiency and brilliance go hand in hand.

Beyond work, Sarah loves to express her creativity through photography and fashion. She believes that all things ocean, pasta, and pets are the ingredients to a happy life.

Armed with a diploma in Graphic Design at just 18 years old, Jess knew her destiny was to be a Graphic Designer from the get-go. Apart from her artistic pursuits, Jess is a wife and proud mum of three little whirlwinds. Yes, you heard it right – three beautiful boys who keep her on her toes as they seek new adventures together.

You can often find Jess where the margaritas are flowing or enjoying a yummy glass of pinot. Because let’s face it, great designs and delightful drinks are the perfect combo for unwinding and sparking creativity!

Rochelle confesses to feeling like she has a constant lightbulb flashing above her head – one that is a stream of ideas and inspirations. This limitless imagination is complemented with an ever-growing skill set that can make that creativity real in terms of design.

With Diplomas in Graphic Design and Social Media Marketing, her experience crosses the spectrum from digital and print media, to brand, web and product development and a whole lot in between. Rochelle loves a good themed event and she’s a black belt Ninja – so the rest of our team is always making sure that they stay in her good books!

There’s nothing that excites James more than a blank canvas – building brands and concepts from the ground up. It’s a passion that has drawn him to the Brilliant Logic team, and boy, are we glad it did! He thrives on our unique office environment, adding value to any brief our clients offer.

Did we mention he’s a talented, self-taught photographer and videographer, too? Talk about triple threat! In his down time you’ll most likely find him at the beach, either catching waves or taking amazing photographs of them, and he can probably point you towards the best coffee in town as well.

Ever since she could hold a pencil, Ashleigh knew that drawing would lead her to a career in design. Armed with a degree in Visual Communication and working with renowned brand in agencies for more than 10 years, Ash is the newest face to the BL creative team but comes with a big passion for branding.

If you had to describe Ashleigh’s design style it would be sleek, modern and always with a touch of class. When she’s not behind the desk being creative, you can find her being a wonderful mum to her two young children and her two dogs Zeus the rottweiler and Patchy the adorable poodle.

Our in-house Motivational Consultant, Elsa, boasts months of experience. In her unique role within the organisation, Elsa sniffs out the best strategies for our clients and makes sure they’re not ‘ruff’ around the edges.

In her down-time, she loves to play with her pet rabbit. She simply won’t ‘let it go’.