When dealing with the media, preparation is key. This doesn’t just apply when dealing with a crisis, but when dealing with the media in general. If you can gain a clear understanding of your organisation’s key messages, as well as how to deal with the media circumstances, it becomes much easier to communicate what you […]
Read moreIn January of this year, Facebook made some major changes to its News Feed algorithm which has seen a shift in content creation and how it is prioritised. Ultimately, Facebook has shifted its focus back towards posts from friends and family. This is a move away from businesses and media outlets, as Facebook feels that […]
Read moreThe Brilliant Logic client family is expanding and we couldn’t be happier to be working with such an amazing range of organisations. Here are just some of our new clients that we’ve enjoyed working with over the past 12 months.
Read moreIf you manage a business page on Facebook, chances are you’ve noticed a steady decline in the organic reach of your posts over the past couple of years. You may have also noticed that over the past few months (since around October last year) it has continued to radically decline, with your posts reaching only a measly percentage of your overall follower base.
Read moreCan you believe it is just 7 weeks until Christmas? The lead up to the festive season is an extremely busy period for most businesses and as a result, client and stakeholder relations can sometimes become neglected.
Read moreWe’ve all been there – you’re scrolling through your smartphone when all of a sudden you come across an interesting article link. Intrigued, you click on the link but before you even have a chance to glance at the article in question, you are interrupted by a pesky pop-up ad or window which engulfs the majority of the screen.
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