They say there’s two certainties in life: death and taxes. But if you happen to run an organisation that fits the regulator’s requirements, there’s another non-negotiable to confront over the coming months. Compiling an annual report. This is paperwork demanded by law, big on the empirical yet short on expressive flair, exposing your corporate bill […]
Read moreFor the second year running, one of Australia’s biggest hospitality chains has decided to cut beverage prices by almost half. So, what’s the occasion? Why it’s winter, of course! Necessity is the mother of invention. And because businesses need to keep making money all year round, there’s no better time than the present to get […]
Read moreSocial media interactions might feel a lot more casual and organic than more traditional forms of engagement, including mainstream advertising. But that doesn’t mean the same rules don’t apply. Users need to be constantly reminded that reckless and offensive posts can cost them big time, because libel laws apply to all media, both old and […]
Read moreWho knows whether our PM was a born performer, but if he wasn’t, Scott Morrison sure caught on mighty quick. As a young child in the 1970s, Morrison acted and appeared in television commercials. The kid who would one day become Australia’s most influential politician was adept enough to have his own agent and was […]
Read moreOver the past decade, the brakes have been applied to our collective sense of humour. Think back to popular television series like The Simpsons and South Park, which drew huge followings using bold satire and ridicule. In those days, viewers weren’t so much bothered about the edgy content as they were the prospect of busting […]
Read moreWe’ve recently written about the importance of embracing a professional approach to social media. In less than a decade it’s evolved into a super sophisticated and competitive landscape. In many industries, it has rendered traditional forms of advertising and promotion obsolete. So, it’s crucial that your business gets it right. In almost all cases, that […]
Read more