Hard to reach: How Facebook’s changes to organic reach will impact your page’s audience

If you manage a business page on Facebook, chances are you’ve noticed a steady decline in the organic reach of your posts over the past couple of years. You may have also noticed that over the past few months (since around October last year) it has continued to radically decline, with your posts reaching only a measly percentage of your overall follower base.

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Show your stakeholders you care this festive season

Can you believe it is just 7 weeks until Christmas? The lead up to the festive season is an extremely busy period for most businesses and as a result, client and stakeholder relations can sometimes become neglected.

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Pop-ups be gone! Google announces another crackdown on mobile websites

We’ve all been there – you’re scrolling through your smartphone when all of a sudden you come across an interesting article link. Intrigued, you click on the link but before you even have a chance to glance at the article in question, you are interrupted by a pesky pop-up ad or window which engulfs the majority of the screen.

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How to turn your Annual Report into a Powerful Marketing Tool

While an annual report is a formal and required document by law, it is also an valuable opportunity to market your business. In addition to reporting important financial information, a well thought out annual report should also be utilised to share your values, vision and key messages, as well as your accomplishments and news stories from the past year.

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What you should know about Google’s recent SEO crackdown

It’s clear that if your website isn’t ranking highly in Google results, you are missing out on the opportunity for hundreds, if not thousands of online users to engage with your brand and potentially convert into customers, donors, service-users or followers! It’s therefore integral to stay abreast of any changes to Google’s SEO policy to ensure your website isn’t missing out on exposure.

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What you should be doing better on Social Media

Social media has become a vital part of any communication plan for businesses, organisations and even individuals aiming to develop their brand image and grow brand awareness. It is the living, breathing representation of a brand, with every post, tweet, snap and clip unveiling a new layer of that brand’s identity, culture and values.

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