Coronavirus and your brand

It feels like society is shrinking before our eyes. Disappearing faster than non-perishable food. Each day a fresh slew of announcements and measures that nudge us further into the abyss of self-isolation. We’ve lost major events and pastimes that bring us together. Travel is becoming highly compromised. Revenues evaporating. Jobs threatened. Trust spirals while suspicion […]

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Facebook trends and tips for 2020 vision

No matter what line of business you operate in, it pays to be conscious of consumer trends and preferences across the entire market. For an insight into what’s engaging people, there’s no better gauge than Facebook feeds and searches. The pioneering social media giant has released a fascinating report complied from almost two years’ worth […]

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2019 year in review

19 of the Best for Brilliant Logic in 2019! 2019 has been another exciting and productive year for Brilliant Logic. Thanks to our wonderful clients, we’ve had the opportunity to dive into a varied portfolio of work. From brainstorming a National fundraising dinner for Syrian refugees, to coordinating a cheeky anniversary video for an otherwise […]

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New work blooms for BL this spring

The company responsible for orchestrating Australia’s first ocean rescue by drone. The second largest Indigenous health provider in NSW. One of Australia’s leading network of community clubs. These are just some of the new and wonderful organisations Brilliant Logic has been fortunate enough to work alongside recently and we are gearing up for a huge […]

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There is no planet B

Led by school students, hundreds of thousands of Australians will take to the streets this Friday to demand action on Climate Change. A movement dismissed less than a year ago as a pubescent insurgency has quickly matured into a serious force supported by a host of business leaders and community groups. More than 1,000 companies […]

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Yikes! Where R Our Likes?

Unless you haven’t upgraded mobile phones since the Nokia era, you might well be aware that Instagram recently removed ‘likes’ from the omnipotent social media platform. On the surface, this was a bold move. It’s reasonable to assume the ‘like’ count was the drug that kept most users hooked, because it provided an instant metric […]

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