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To rebrand or not to rebrand, that is the question

Ahhh… the rebrand. Most mature organisations will face this daunting process at some point in their lifecycle. And of all the major decisions your enterprise will face, this one possibly carries the most unforeseen risks. But when performed carefully and correctly, the rebrand can deliver the Holy Grail of business – perpetual success. Overly radical […]

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This will be the year social media gets its act together

Quality content? On social media? To some, it might sound about as likely as finding a diamond ring at your local junk yard. But as social media continues to take over and colonise mainstream media’s base, its standards will naturally improve. And we’re confident future generations will look back at 2019 as the turning point. […]

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Top Tips to be Brilliant on Instagram

With businesses finding it harder and harder to reach their audience on Facebook due to recent algorithm changes that favour paid advertising, Instagram is becoming the preferred place for many businesses to connect with their fans and followers. While Facebook remains the preferred platform for people to connect with their friends and social groups, Instagram […]

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The 10 commandments for dealing with media

When dealing with the media, preparation is key. This doesn’t just apply when dealing with a crisis, but when dealing with the media in general. If you can gain a clear understanding of your organisation’s key messages, as well as how to deal with the media circumstances, it becomes much easier to communicate what you […]

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Adapting Your Social Media Marketing in 2018

In January of this year, Facebook made some major changes to its News Feed algorithm which has seen a shift in content creation and how it is prioritised. Ultimately, Facebook has shifted its focus back towards posts from friends and family. This is a move away from businesses and media outlets, as Facebook feels that […]

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Welcoming our new Clients

The Brilliant Logic client family is expanding and we couldn’t be happier to be working with such an amazing range of organisations. Here are just some of our new clients that we’ve enjoyed working with over the past 12 months.

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