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No butts about it… April Fool’s Day jokes are becoming big for business

Over the past decade, the brakes have been applied to our collective sense of humour. Think back to popular television series like The Simpsons and South Park, which drew huge followings using bold satire and ridicule. In those days, viewers weren’t so much bothered about the edgy content as they were the prospect of busting […]

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Being social ain’t as easy as it looks!

We’ve recently written about the importance of embracing a professional approach to social media. In less than a decade it’s evolved into a super sophisticated and competitive landscape. In many industries, it has rendered traditional forms of advertising and promotion obsolete. So, it’s crucial that your business gets it right. In almost all cases, that […]

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Why the ‘f’ word is good for your team

Working with some of Australia’s top organisations – and the leaders who direct them – gives us a privileged insight into the dos and don’ts of team building. Spend enough time in this space, and you’ll begin to experience déjà vu. When it comes to creating harmony and synergy within their ranks, successful businesses more […]

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How to give your brand the Marie Kondo touch

Is your business trying to stand for everything? Eco-friendly? Vegan-friendly? Cruelty-free? Socially responsible? Sustainable? Charitable? Health-conscious? These are all virtuous causes. And there’s little doubt that basking in their glow gives your business a shinier complexion. But can there too much of a good thing? When you try to stand for everything, you run the […]

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Homemade Social Media? Don’t risk it . . .

We can do many things ourselves. Brew our own beer. Bake our own pizzas. Cut our own hair. Handle our own social media. The DIY approach comes with plenty of benefits. There’s cost savings. There’s the assurance of full control. And then there’s the unique satisfaction of being solely responsible for creating something new. This […]

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Keeping your cool in a crisis

Your blood turns cold, but your face is burning. Your breath is short, but time seems to stand still. Recognise the feeling? You’ve just been hit by the metaphorical equivalent of a Mack truck. You’ve just been hit by a crisis. There’re few positives in times of crisis. They generally strike without warning. They stall, […]

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