How to turn your Annual Report into a Powerful Marketing Tool

While an annual report is a formal and required document by law, it is also an valuable opportunity to market your business. In addition to reporting important financial information, a well thought out annual report should also be utilised to share your values, vision and key messages, as well as your accomplishments and news stories from the past year.

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What you should know about Google’s recent SEO crackdown

It’s clear that if your website isn’t ranking highly in Google results, you are missing out on the opportunity for hundreds, if not thousands of online users to engage with your brand and potentially convert into customers, donors, service-users or followers! It’s therefore integral to stay abreast of any changes to Google’s SEO policy to ensure your website isn’t missing out on exposure.

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What you should be doing better on Social Media

Social media has become a vital part of any communication plan for businesses, organisations and even individuals aiming to develop their brand image and grow brand awareness. It is the living, breathing representation of a brand, with every post, tweet, snap and clip unveiling a new layer of that brand’s identity, culture and values.

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The Not for Profit Survival Kit

The highly competitive nature of the Australian not for profit sector means that organisations are being challenged to think outside the box in order to make a splash. Innovation is key and it all comes down to survival of the fittest.

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The Brilliant Logic family expands

We are also excited to be welcoming a number of new clients to the ever-expanding Brilliant Logic family.

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When Guerrilla marketing pays off

News of the sequel was plastered throughout social media last year and in the media headlines after the two stars of the film, Ben Stiller and Owen Wilson, hijacked the Valentino runway at Paris Fashion Week as their male model personas Derek Zoolander and Hansel (he’s so hot right now).

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