Leadership Coefficient is a global team of experienced consultants, facilitators and certified coaches with deep client and industry expertise.

Brilliant Logic was engaged to create a distinct and professional new brand identity for Leadership Coefficient, which adhered to the organisation’s core vision and stood out amongst industry competitors.

Following significant competitor analysis, Brilliant Logic designed a unique brand identity which is pioneering, connected, human, intelligent and all-inclusive. The brand aims to associate a focus between colour, shape and energy, to ensure that the visual identity for Leadership Coefficient is not only bold and engaging, but unique to the market and reflective of a strong brand story.