We can’t help but tip our hats to the creative minds behind the fantastic marketing campaign for Zoolander 2. News of the sequel was plastered throughout social media last year and in the media headlines after the two stars of the film, Ben Stiller and Owen Wilson, hijacked the Valentino runway at Paris Fashion Week as their male model personas Derek Zoolander and Hansel (he’s so hot right now).
The move was the perfect way to introduce talk of the movie into the international news cycle, providing fans with the ultimate teaser that the much demanded sequel was finally coming after some 15 years since the original film.
While marketing of the film then lulled for a few months, as the premier date lurks, we’ve noticed some more wonderful stunts pulled off by our favourite male models.
Firstly, there was the epic 73 Questions with Derek Zoolander filmed by Vogue Magazine as part of their highly popular ’73 Questions’ series with influencers of the fashion world.
Next, Australians received their very own catwalk display by the international male supermodel when he showed off his best blue steel on top of the iconic Sydney Harbour Bridge.
We also saw Zoolander show off his acting chops in an advertisement for Fiat during the Golden Globes.
The latest guerrilla marketing move was revealed just last week when Derek and Hansel were spotted acting as ‘live mannequins’ in a Valentino shop window, sending social media users into a frenzy eager to get a snap of the two up close and personal.
The entire campaign has been a masterclass in guerrilla marketing, with the unconventional techniques proving to be a social media hit!
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