If you manage a business page on Facebook, chances are you’ve noticed a steady decline in the organic reach of your posts over the past couple of years. You may have also noticed that over the past few months (since around October last year) it has continued to radically decline, with your posts reaching only a measly percentage of your overall follower base.
Read moreWe’ve all been there – you’re scrolling through your smartphone when all of a sudden you come across an interesting article link. Intrigued, you click on the link but before you even have a chance to glance at the article in question, you are interrupted by a pesky pop-up ad or window which engulfs the majority of the screen.
Read moreIt’s clear that if your website isn’t ranking highly in Google results, you are missing out on the opportunity for hundreds, if not thousands of online users to engage with your brand and potentially convert into customers, donors, service-users or followers! It’s therefore integral to stay abreast of any changes to Google’s SEO policy to ensure your website isn’t missing out on exposure.
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