Woolworths Carols in the Domain

Woolworths Carols in the Domain

For 14 years Brilliant Logic was engaged to maximise media coverage for Australia’s largest free public event – Woolworths Carols in the Domain.

Our role involved ensuring that the profile of the live event was maintained, increasing media mentions and maximising value for the event’s sponsors. We were also responsible for fielding all the public and media enquiries specific to the event, as well as social and digital media surrounding the event, achieving significant engagement leading up to, during and following the event.

In 2014, a record 80,000 attended the Domain to view the live show and nearly 600 media mentions of the event were achieved – six times more than when we were first engaged.