A slow, inaccessible or unoptimised website isn’t just frustrating, it can cost you customers, damage your reputation and even affect your search rankings. With so much competition online, businesses can’t afford to not have their website up to scratch. The question is, how does yours measure up?
Performance matters. Page speed impacts everything from user experience to SEO rankings. A slow loading website leads to higher bounce rates, meaning potential customers leave before they even see what you offer. Google prioritises fast, accessible websites in its search results, so if your website isn’t up to speed, you could be losing visibility to your competitors.
Speed is just one piece of the puzzle. Websites must be built to be inclusive and accessible to all users. WCAG compliance ensures that people of all abilities can navigate your site, and failing to meet these standards can alienate a significant portion of your audience. Security is just as crucial; outdates sites are vulnerable to breaches, putting both your business and customers at risk.
At Brilliant Logic, we know that excellent websites are a fusion of strategic, creative and technical expertise. Our process seamlessly integrates marketing insights, design aesthetics and development knowledge to create high performing websites that deliver real results.
Case Study: China Doll
China Doll, a premier Sydney dining destination, needed a website that reflected the sleek, contemporary nature of their restaurant. Their previous site wasn’t performing as well as it could from a technical standpoint, and would have benefited from a digital facelift. Our experienced team prioritised aesthetics, functionality and speed, resulting in a sophisticated yet minimal interface that enhances the user experience without compromising efficiency.
The results speak for themselves. In a post-development checkup audit, China Doll’s new website scored top marks across the board:
· Performance: 90+
· Accessibility: 100%
· Best Practices: 100%
· SEO: 100%
With a refined navigation structure, optimised code and improved hosting speed, user experiences such as booking are table are now effortless, just as they should be. The improved accessibility ensures all users can engage with the site, while SEO optimisation boosts visibility in search results.
If you’re unsure where your website stands, it may be time for an audit. A well-optimised site looks good and delivers the best possible experience for your customers while driving measurable business results.
At Brilliant Logic, we bring together every essential element – marketing, design and development – to ensure no detail is overlooked. If your website is falling behind, we can help bring it up to speed.
We’ve also just launched our own brand new website. Visit brilliantlogic.com.au to explore how we can elevate your online presence.