- Community & Not For Profit, Digital Marketing, Graphic Design, Website Design & Development
Sargood Foundation exists to support people living with spinal cord injury, helping fund life-changing programs, stays and pathways through Sargood on Collaroy. Their work is deeply human, practical and emotional, so the website needed to do more than inform. It needed to move people.
Brilliant Logic redesigned and developed the Sargood Foundation website as an upgrade from its 2022 presence, creating a more immersive, mobile-optimised and conversion-focused digital experience. Through website design, development and copywriting, we helped bring the Foundation’s mission, impact and stories to life.
The Sargood Foundation had powerful stories, rich video content and an extraordinary purpose, but the website needed to better capture the scale and emotion of that work.
The opportunity was to create a website that could speak to two key audiences at once: people with spinal cord injury and their families seeking support, and donors looking to make a meaningful contribution.
The new site needed to clearly communicate the Foundation’s mission, showcase the incredible features and programs of Sargood on Collaroy, and make the donation journey simple, visible and compelling across desktop and mobile.
We built the website around storytelling, clarity and action.
Video became a central part of the experience, particularly across hero sections, allowing visitors to immediately feel the energy, humanity and possibility of Sargood. Rather than relying only on static information, the site uses movement, real people and lived moments to create emotional connection from the first screen.
The structure was designed to guide users through the Foundation’s story: who they are, what they do, the impact they create, how grants and programs work, and how supporters can help. Donation prompts were positioned clearly throughout the journey, creating a stronger pathway from awareness to action.
~ GREG FISHER, CEO
Brilliant Logic delivered the website design, development and copywriting for the Sargood Foundation’s refreshed online presence.
We created a stronger site architecture, beginning with a detailed briefing process and wireframe that mapped a more purposeful user journey. The design gave greater prominence to video, imagery, human stories and impact messaging, helping visitors understand the emotional and practical value of Sargood’s work.
The copywriting refined the Foundation’s message across key areas including Who We Are, What We Do, Our Impact, grant support, Kids Camps, Golden Oldies, internships, donations and bequests. Each section was written to balance sensitivity with optimism, making the site feel supportive, empowering and clear.
We also optimised the website for mobile, ensuring the donation pathway, navigation, video-led sections and content experience remained strong for users browsing on smaller screens.
The refreshed website gives Sargood Foundation a more powerful digital platform for storytelling, education and fundraising.
It now better reflects the heart of the organisation: helping people living with spinal cord injury rediscover confidence, independence, connection and possibility. The improved structure makes it easier for visitors to understand the Foundation’s role, explore its programs and see the real-world impact of donor support.
Most importantly, the new website creates a clearer path for people to act, whether they are seeking support, learning about Sargood’s programs, making a donation or considering a bequest.
sydney office
8 Bourke Street
Woolloomooloo NSW 2011
central coast office
Suites 1-3 / 67 Webb Street
East Gosford NSW 2250
postal address
Suites 1-3 / 67 Webb Street
East Gosford NSW 2250
We acknowledge both the Gadigal and the Darkinjung people, Traditional Custodians of the land on which our offices sit and we pay our respects to their Elders past and present. We extend that respect to all Aboriginal and Torres Strait Islander people.