- Community & Not For Profit, Digital Marketing, Graphic Design, Marketing & Strategy, Social Media
Mounties Rewards reimagines what a loyalty program can be. Every visit, purchase and reward contributes to something bigger: as a community-owned organisation, Mounties Group reinvests the average 16 cents it retains from every dollar spent back into better experiences, improved facilities, and local community support. The result is a rewards ecosystem that creates meaningful value for members while helping strengthen the communities they belong to.
While there have been many successful campaigns and designs, we decided to focus on one. Giving back to members and the community is at the heart of everything Mounties Group does. The question was how to help members get more benefits and encourage others to join.
The idea was to launch an updated membership loyalty system that would be more inclusive and encourage greater engagement and visits. This program would be available at all clubs, holiday resorts, retail stores, medical practices, health facilities, restaurants, and fitness centres. Mounties had the solution and came to us to assist them through a staged graphic design process with simple messaging for both new and existing members.
Since Mounties Rewards would be used by so many members, we planned the project in several phases. Each phase needed clear messaging to show how rewards could be earned, redeemed, and spent in new ways. The program had to be simple for both staff and members, and flexible enough for future promotions. Our creative idea focused on showing that members could get more from the program without extra effort.
Thanks to our already strong connection with Mounties Group and knew their brand well, we started by creating designs to promote Mounties Rewards online. Our messages made it clear to members that the loyalty program was changing and that they could now do more with their rewards as ‘Points with Power’.
Next, we created invitations for information sessions so long-term members could learn more about the changes. We also made a Rewards Tier Brochure to highlight the benefits for Social, Silver, Gold, Platinum, Diamond, and Double Diamond members. Digital versions of these materials were shared on the website and social media.
After launching the new rewards program, we also helped design another membership incentive. The ‘5 Years Just $5’ promotion, offered alongside Mounties Rewards, encouraged new members to join and existing members to renew or extend their membership with a special limited-time deal.
With the updated Mounties Rewards program and our design work, Mounties Group saw steady growth in membership. By the end of 2023, they had over 225,000 members, and this number rose to more than 278,000 by the 2025 Annual Report. Focusing on members has brought great results, and we are proud to support their ongoing success.
sydney office
8 Bourke Street
Woolloomooloo NSW 2011
central coast office
Suites 1-3 / 67 Webb Street
East Gosford NSW 2250
postal address
Suites 1-3 / 67 Webb Street
East Gosford NSW 2250
We acknowledge both the Gadigal and the Darkinjung people, Traditional Custodians of the land on which our offices sit and we pay our respects to their Elders past and present. We extend that respect to all Aboriginal and Torres Strait Islander people.