- Community & Not For Profit, Digital Marketing, Event Management, Graphic Design, Marketing & Strategy, Public Relations, Social Media, Website Design & Development
For over 90 years, Harbord Diggers has been a central part of life for residents in the Northern Beaches, offering dining, local entertainment, health services, childcare, fitness facilities and retirement living. Throughout this time, we at Brilliant Logic have played a key role Harbord Diggers’ story.
With the stunning ocean-view backdrop of the club, Harbord Diggers has been at the forefront of making innovative changes, such as becoming completely plastic-free, that has been motivated by a strong desire to support their community. At Brilliant Logic, our focus has always been on producing and creating something significant work for them with these values. Whether it’s advertisements, a pop-up container bar or coasters, Harbord Diggers has trusted us with nearly all their marketing needs.
On every project, Brilliant Logic has followed the philosophy of Harbord Diggers and Mounties Group that every member visit supports a greater purpose. We ensured every asset we created supported the message that profits go back to the community the club serves. We also knew Harbord Diggers had its own local vibe, with the venue offering sweeping views of Freshwater Beach and generations of families as loyal members.
For a series of poster advertisements, we used day and sunset imagery of the Harbord Diggers exterior, with taglines that evoked a relaxed, summer environment for members to enjoy. The pop-up container bar ‘Pouring for a Purpose’ was designed with the waves of the ocean woven into the design, while also highlighting the local community clubs that Harbord Diggers supports. We also designed digital and print collateral, including their Our Life bi-monthly members’ newsletter, featuring the latest news and promotions for every aspect of the club. Every visit to Harbord Diggers also included our specially designed coasters and a sustainable solution for recycling takeaway coffee cups through their partnership with Simply Cups Australia. These are just a few examples of the broader spectrum of Brilliant Logic’s work with Harbord Diggers.
Before, during and after their redevelopment, Brilliant Logic was there to support Harbord Diggers in all their marketing. By continuing to connect with the members and the community, membership numbers continued to surge.
sydney office
8 Bourke Street
Woolloomooloo NSW 2011
central coast office
Suites 1-3 / 67 Webb Street
East Gosford NSW 2250
postal address
Suites 1-3 / 67 Webb Street
East Gosford NSW 2250
We acknowledge both the Gadigal and the Darkinjung people, Traditional Custodians of the land on which our offices sit and we pay our respects to their Elders past and present. We extend that respect to all Aboriginal and Torres Strait Islander people.