In times of crisis, proactivity is your best marketing resource. It allows you to stay ahead of the issue by responding in real time, setting the tone for how your brand is perceived.
Brilliant Logic has been collaborating closely with clients who see the value in this – those operating in the health, aged care and hospitality sectors who have engaged us to prepare templates, and draft communication materials and plans for crisis marketing and communication.
With COVID-19 an ongoing threat this year, these organisations are harnessing our crisis PR expertise to be prepared in the event that their business is linked with COVID-19.
Indeed, we have recently been working behind the scenes with a Sydney-based client who has felt the full brunt of this exact issue, and thanks to their proactive planning and Brilliant Logic’s sound strategic approach, they have been able to stay ahead of the news and act in the best interests of the community.
While it is an undesirable circumstance to have to be in, it is part and parcel of the times we live in right now and the Brilliant Logic team was well prepared to support the organisation during this time. Our work with their dedicated senior management team helped them to protect their brand integrity and reputation as much as possible.
With this first-hand knowledge of developing consistent, honest and thorough communication regarding COVID-19, our team is now even more experienced in this field and has been handling all media in relation to the case.
Talk to us today about how we can support or help prepare your business for a crisis.