Latest Blog Articles
The Brilliant Logic client family is expanding and we couldn’t be happier to be working with such an amazing range of organisations. Here are just some of our new clients that we’ve enjoyed working with over the past 12 months:
First things first. ‘Organic reach’ refers to the total number of unique people who were shown your post through unpaid distribution. (These are the people who see your post in their newsfeed, either because they follow your page or because one of their friends has engaged with your post in some way – reacted, commented or shared the post). If you manage a business page on Facebook, chances are you’ve noticed a steady decline in the organic reach of your posts over the past couple of years. You...
Can you believe it is just 7 weeks until Christmas? The lead up to the festive season is an extremely busy period for most businesses and as a result, client and stakeholder relations can sometimes become neglected. Professionally designed and branded custom Christmas cards are the perfect way to show customers, clients and stakeholders just how important they are to your business or organisation and add a special point of difference to your ongoing stakeholder relations. Not only are branded...
We previously wrote about how search engine powerhouse Google has been cracking down on websites that aren’t mobile compatible (and punishing them with poor search rankings). Well, there’s another development which online businesses should be aware of that could potentially impact their mobile search rankings. This time it’s regarding pop-up windows on websites. We’ve all been there - you’re scrolling through your smartphone when all of a sudden you come across an interesting article link....
While an annual report is a formal and required document by law, it is also an valuable opportunity to market your business. In addition to reporting important financial information, a well thought out annual report should also be utilised to share your values, vision and key messages, as well as your accomplishments and news stories from the past year.
It’s clear that if your website isn’t ranking highly in Google results, you are missing out on the opportunity for hundreds, if not thousands of online users to engage with your brand and potentially convert into customers, donors, service-users or followers! It’s therefore integral to stay abreast of any changes to Google’s SEO policy to ensure your website isn’t missing out on exposure.
There’s no denying the role that social media plays in modern marketing, so much so that organisations who ignore or underestimate this method of communication are often left behind. As Erik Qualman so eloquently put it – “We don’t have a choice on whether we do social media, the question is how well we do it.”
The highly competitive nature of the Australian not for profit sector means that organisations are being challenged to think outside the box in order to make a splash. Innovation is key and it all comes down to survival of the fittest.
2016 is whizzing by for the entire Brilliant Logic team and there’s no guessing why. We’ve been hard at it, continuing work with our many wonderful clients including the Men of League Foundation, Harbord Diggers, McDonald’s and Hurstville Central to name a few. We are also excited to be welcoming a number of new clients to the ever-expanding Brilliant Logic family.
We can’t help but tip our hats to the creative minds behind the fantastic marketing campaign for Zoolander 2. News of the sequel was plastered throughout social media last year and in the media headlines after the two stars of the film, Ben Stiller and Owen Wilson, hijacked the Valentino runway at Paris Fashion Week as their male model personas Derek Zoolander and Hansel (he’s so hot right now).
Social media is one of the more cost effective ways to get the message out there about your small business and share your story directly with your target audience. Here’s 5 commandments we’ve devised that every small business should follow religiously when it comes to their social media activity.