Brilliant Logic’s Managing Director, Louise Duff , was honoured to join the Board of the Australian Rugby Foundation (ARF), the philanthropic arm of Rugby Australia. She joins an exceptional lineup of leaders: Chair Ben Scott , Tom Millner , Geoff Wilson, Dilshani Weerasinghe and Edwina McCann , united by a shared passion for Rugby and its future.
With a shared passion for philanthropy and Rugby, Brilliant Logic saw an opportunity to make a meaningful impact and stepped forward to assist. We were proud to offer our expertise to help transform the ARF through a bold new brand direction and a completely reimagined website, refining and amplifying the values of family, integrity and community.
Building a Stronger Story
With eyes firmly on the future of rugby, the ARF needed a strategic approach to ensure its story resonated with the right people. That’s where we came in. Brilliant Logic has worked closely with the ARF team to develop a fresh identity that brings its core pillars into sharper focus: Grassroots Rugby, Women’s Rugby, Indigenous and Pacific Islands Rugby, High Performance Rugby and Player Welfare.
These pillars represent real people, real communities and real impact. Our approach was to show that Rugby is more than just a game, it’s a family. Every donor and supporter should understand the answer to a very important question: What can your Rugby Family do for you?
A Digital Home for the Rugby Family
A strong brand needs a strong platform. That’s why our graphic design, marketing strategy and website development teams built the new ARF website from the ground up. This wasn’t just a facelift; it was a complete digital reinvention designed to drive action and engagement.
Using industry leading, best practice strategies, we delivered a bold, energetic design that reflects the passion of Australian Rugby, paired with seamless navigation that makes it easier than ever to explore stories and get involved. The new website is fully optimised across all devices, ensuring the ARF stays connected with its Rugby family anytime, anywhere.
The result? A sparkling new website that doesn’t just inform, it inspires action.
Creating Real Impact with Real Stories
At Brilliant Logic, we love working with purpose driven philanthropic organisations like the ARF. From helping Qtopia Sydney amplify LGBTQIA+ stories to supporting Empower Golf in making sports more inclusive, we’re passionate about using strategy, branding and digital expertise to create real world impact.
This is just the beginning of the ARF’s next chapter, and we’re honoured to be part of the team bringing it to life. See the transformation for yourself: australianrugbyfoundation.org.au
While you’re at it, explore how Brilliant Logic can help bring your brand’s story to life: brilliantlogic.com.au