Could the future of marketing be heading back to basics?

It’s no secret that over the past 10 years, the focus of marketing has shifted from traditional to digital platforms. Beautiful and functional websites, engaging and branded social media content and paid advertising campaigns are just the tip of an ever-growing iceberg that threatens to sink the traditional marketing ship. Or does it?

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Building trust & sharing stories for aged care marketing

If the last two years have taught us anything, it’s the power and importance of our home and those around us. For those who are older, this has often meant long separation from loved ones, friends and family. Enter the benefits of residential and retirement care – a place where you are surrounded by likeminded […]

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An Exciting New Partnership

Exciting things are happening at Brilliant Logic as we continue to expand our content creation capabilities. Our creative team, in partnership with Fisher & Paykel, has recently produced a 20-minute training video for their new Haier laundry appliance range. The training video is a valuable asset for Fisher & Paykel and will be used to […]

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Crisis Communication – Are You Prepared?

When it comes to managing a crisis, being prepared is vital. Now I know what you’re thinking, how can you prepare for something that can’t be anticipate? While you may not be able to anticipate when a crisis will occur, a little planning will go a long way to help minimise the impact of a […]

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With New Skills Comes New Possibilities

Despite another prolonged lockdown, 2021 is shaping up to be a year of growth for Brilliant Logic as we expand our creative and marketing skillsets. We’ve been lucky enough to welcome 5 new faces so far this year, each new member bringing new skills to the talented BL team Here at BL, we boast a […]

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Writing Engaging Copy to Motivate Your Audience

The point of writing in any form is, first and foremost, to communicate with your audience. The art of writing can be traced back to the Stone Age when basic symbols were carved into cave walls to share stories. However, the key to well-written copy is in its design. Curating the words, sentences, and paragraphs […]

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